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Behind the scenes

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Why Sonal?

  • Build on the vintage
  • Easy five letter name
  • Appealing to focused segment
  • Belief: brand is what one builds
  • A send off gift to the veteran

Why is Stories & Ideas doing this?

  • SME management models application
  • Focused industry (F&B)
  • Exemplary specimen for SMEs
  • Portfolio co. for SME fund (plan)
  • Value creation for team

The Process

harmony arcade
shop floor

HARMONY ARCADE

SHOP FLOOR

ACTION PLANS – MODEL IT IN MAHARASHTRA

Launch in ten states
by 2030

ACTION PLANS – MODEL IT IN MAHARASHTRA

Launch in ten states by 2030

  • Maharashtra

  • Gujarat

  • Telangana

  • Delhi NCR

  • MP

  • Andhra Pradesh

  • Karnataka

  • Orissa

  • West Bengal

  • Tamil Nadu

  • Maharashtra

  • Gujarat

  • Telangana

  • Delhi NCR

  • MP

  • Andhra Pradesh

  • Karnataka

  • Orissa

  • West Bengal

  • Tamil Nadu

Leadership

DIRECTOR

Ashish Gupta

B.E. -Mechanical

20 years of Experience spread across diverse Business Verticals.

Domain Expertise
Product Management | BTL Marketing
Smart Specialty Food LLP
Director
Core Energy Systems Pvt. Ltd.
General Manager
Crompton Greaves Ltd
Engineer
Allied Solutions India Pvt Ltd
Senior Engineer

DIRECTOR

Vijay Bijlani

Scholar – Doctorate of Business Administration.

15 years of Entrepreneurial and Corporate Experience | MBA

Domain Expertise
Entrepreneurship & Business Strategy
Stories & Ideas
Director
Coca Cola
Sr. Manager Market Execution
Shopper Stop
Area Manager
Asian Paints
Project Sales In-Charge

DIRECTOR

Ashish Gupta

B.E. -Mechanical

20 years of Experience spread across diverse Business Verticals.

Domain Expertise
Product Management | BTL Marketing
Smart Specialty Food LLP
Director
Core Energy Systems Pvt. Ltd.
General Manager
Crompton Greaves Ltd
Engineer
Allied Solutions India Pvt Ltd
Senior Engineer

DIRECTOR

Vijay Bijlani

Scholar – Doctorate of Business Administration.

15 years of Entrepreneurial and Corporate Experience | MBA

Domain Expertise
Entrepreneurship & Business Strategy
Stories & Ideas
Director
Coca Cola
Sr. Manager Market Execution
Shopper Stop
Area Manager
Asian Paints
Project Sales In-Charge

One team

Anju Rohira

SOURCING & OPS

Nitin Methwani

OPERATIONS

Shridhar Gurjlekar

OPERATIONS

Leela Talwar

FINANCE

Jyoti Rathore

FINANCE

Poorva Desai

BANKING & ROC

Shakir Merchant

SALES & DISTRIBUTION